Case Study: Hai Robotics helps LPP Logistics scale automated order processing in Romania
English translation from Unibot. Source published 2026-07-30.
The rise of e-commerce is forcing retailers to rethink how they design distribution centers. Increasingly, robots are coming to the rescue - they increase storage density, increase throughput and reduce dependence on manual labor.
A striking example is LPP Logistics, the logistics division of the Central European fashion retailer LPP Group. The company implemented HaiPick System 3 from Hai Robotics in a new warehouse near Bucharest, Romania.
Online business support in Southeast Europe
The project supports the retailer's growing online business in Romania, Bulgaria, Serbia, Greece and Hungary. LPP Group owns five fashion brands: Reserved, Cropp, House, Mohito and Sinsay.
The company is expanding its logistics network in response to the explosive growth of online orders and increasing assortment. As noted in Hai Robotics, LPP Logistics needed a solution that could cope with the growing volume of orders, support the expansion of the product range (SKU), increase storage density and leave room for future growth - without stopping current operations.
“Goods to person” system
To achieve this, the company deployed HaiPick System 3, a goods-to-person automation system. It consists of 278 HaiPick ACR robotic cells and 670 auxiliary autonomous mobile robots (AMR).
The facility provides more than 625,000 automated storage bins capable of storing up to 7.5 million items of clothing and accessories. According to Hai Robotics, the system was deployed in less than six months. This allowed LPP Logistics to increase warehouse capacity without losing operational continuity.
How robots are changing workflow
Instead of warehouse operators having to travel miles to find goods, robots deliver containers to picking stations themselves. This reduces travel time, increases productivity and makes workflow more stable.
According to the case study, the HaiPick System 3 is capable of handling more than 9,400 containers per hour. The warehouse itself is designed to ship over 80,000 orders per day. Automated sorting handles 14,000 parcels per hour.
Storage density for fashion retail
Storage density is a key issue for fashion retailers. Their stocks often amount to millions of items: different brands, sizes, colors, seasonal collections. High-density automated storage allows you to increase warehouse capacity within an existing building while maintaining quick access to goods.
The Romanian facility was initially designed with scalability in mind. As demand grows, you can add new robots, workstations, and increase throughput—without major rebuilds.
Collaborative design approach
Hai Robotics emphasizes that LPP Logistics chose them not only because of their automation technology, but also because of their collaborative approach to designing a system tailored to the retailer’s operational needs and long-term plans.
This project clearly shows that robotization based on the “goods to person” principle is becoming an increasingly popular approach to warehouse automation. Retailers are looking for flexibility that traditional, rigid automated systems cannot provide.
Platform for future growth
Online trading in Europe continues to grow. Distribution centers are under enormous pressure to process more and more orders while maintaining speed, accuracy and efficiency. The implementation of LPP Logistics proves that high-density robotic storage and autonomous cargo handling systems are not just the answer to current challenges, but also a platform for future growth.